Our awarded logo of Hotel Olympia is the result of the crossover of history and the creative inspiration of the team Designers United who undertook the project of designing the new identity of the hotel in 2006 while being under severe renovation.
Viewing it over and over again, you will realize that it refers to much more than our initials H and O. The much respected British design author and copywriter Michael Evamy said:
“I love this. Not just the initials of a hotel in Thessaloniki, Greece, but also a reference to the establishment's watery origins as a spa and Turkish baths (H2O) and, ingeniously, to the image of an old room key. Something incredibly condensed and simple that rewards repeated viewing - a good aspiration for any logo.”
Our logo was nominated for the Creative Review’s “The top 20 logos of all time” (http://www.creativereview.co.uk/cr-blog/2011/april/logos-expert-panel) in 2011, while very recently it was included in the book “Logotype” by Michael Evamy published in 2012 with a central whole page of its own among 1300 international typographic identities, by around 250 design studios.